2024 was not the year of comfort. The ongoing turmoil in the Middle East, and also worldwide, had an impact on our ministry. We thank God for getting us through a year full of challenges and uncertainties.
These pie charts present data from our international operations, pending audit.
Income from our products and services helps keep our skills sharp and maintains our presence and credibility in the regional marketplace. Still, our goal is to have enough income from fundraising, so that we can produce more of our own projects. Last year, we saw progress in this direction once again. Income from client work decreased from 24% to 19%, while grants and donations rose from 74% to 77%.
However, the increase in donations was less than expected and rising living costs required salary raises for our staff in the Middle East. Support and fundraising costs also grew as we expanded our team to boost fundraising efforts. Fundraising in this current climate remains a challenge and your prayers are very much appreciated for this year ahead.
Your contributions also helped cover essential team expenses, including medical insurance and education for our field team’s children, since all Christian schools in the region are private.
This year, we are strengthening ties in Europe and the US while inviting you to our 50th anniversary events. With limited resources, we don’t normally host in-person gatherings, so we’re making this year truly special, enabling you to hear about our legacy, impact and vision for the next 50 years. I hope you’ll be able to join us for at least one of these events.
Impact Numbers
19.8m reached through our social media content for people in the Middle East.
20,800 digital Bibles and Christian resources were sent to people via Facebook, Instagram and TikTok.
6,600 people were supported at in person events with their emotional and spiritual well-being. The majority were children from poor communities.
42 people were trained in media skills, online sharing of the gospel and discipleship.
47 people shared that they came to faith because of our media. We know from the last 50 years that there are many more who have given their lives to Jesus but have not told us for safety reasons.
13 organisations used our feature film about early marriage and trafficking to tackle the problem in local communities.
6 new media teams from 5 countries, were helped to build new media ministries.
